Property News & Insights
The Future of Property Marketing is Mobile Video
In today’s fast-paced, digital-first world, the way people search for property has changed dramatically. Buyers and renters no longer rely solely on print ads or office visits to find their next home. Instead, they turn to mobile video —scrolling through Instagram...
Cold Calling is Still the Holy Grail for Realtors… But the World Has EVOLVED
Let’s face it: cold calling has long been the lifeblood of real estate lead generation. For decades, it’s remained one of the most effective ways for realtors to connect with potential clients - whether sellers, buyers, or landlords. Yet, as the world becomes more...
How Marketing Technology Has Revolutionised the Property Industry
In the last decade, few industries have been as dramatically reshaped by marketing technology as real estate. What was once a profession heavily reliant on physical signage, cold calling, and in-person networking has now evolved into a digital-first industry where...
Unleashing “Brand Power”: How a Strong Estate Agency Brand Amplifies Agent Sales Success
In the fiercely competitive arena of real estate, individual agents constantly seek an edge to stand out, attract clients, and close more deals. While personal drive, local market acumen, and exceptional client service form the bedrock of a thriving real estate...
The Unsold Sign: Why Properties Don’t Sell
The "For Sale" sign, intended as a beacon of transition, can become a frustrating testament to stagnation. In the often-buoyant suburban property market, where tree-lined streets meet panoramic vistas and diverse architecture defines the landscape, the prolonged...
From Renting to Owning: How to Know When You’re Ready to Buy Your First Home
The decision to transition from renting to homeownership is one of the most significant financial and lifestyle choices you’ll ever make. While renting offers flexibility and fewer responsibilities, owning a home provides stability, equity growth, and the freedom to...
When Selling Property? Stop Pitching, Start Diagnosing
In the bustling, often overwhelming world of real estate, where "For Sale" signs sprout like urban flora and online listings scroll endlessly, the act of selling your property can feel less like a strategic transaction and more like throwing your hat into a crowded...
An up-close look at Schools in Westville in 2025
For families with school-going children, buying a home is not just about finding the right house at the best price, size, and location. The suburb and road they eventually choose are often determined by the local school zones. Therefore, it’s essential for those...
The Ultimate Guide to Using a Bond Originator for First-Time Homebuyers
Buying your first home is one of the most significant financial decisions you’ll ever make. However, the process of securing a home loan can be overwhelming, especially if you’re unfamiliar with the intricacies of mortgage applications, interest rates, and lender...
10 Social Media Secrets All Estate Agents Should Know
In the age of social networks, AI and hyper-connectivity, social media is no longer just a platform for personal updates—it has become an indispensable tool for real estate agents looking to grow their businesses, connect with clients, and stay ahead of the...
The Value of Honesty in Business: A Lesson from Experience
In the realm of entrepreneurship, navigating the delicate balance between personal relationships and professional integrity can be a challenging endeavour. My journey into this complex terrain began one day in 2015 when I was approached to develop a website for the...
The Dance of Property Value: Seller’s Moon vs. Buyer’s Penny
The real estate market is a fascinating landscape of dreams, aspirations, and significant financial decisions. At its core, it’s a perpetual tug-of-war between property value as seen by sellers and buyers. On one side, sellers often believe their property is worth a...
Preparation 101: A Comprehensive Guide to What to do When Selling Your Home
The decision to put your property on the market marks a significant life transition. Whether prompted by a career change, a growing family, or a desire for a new environment, selling your home is a process that demands careful planning and strategic execution. In...
The Ascendance of Sectional Title: Why Apartments are Outpacing Houses, Especially in the Luxury Market
The South African property landscape is undergoing a profound transformation, with sectional title sales demonstrably outpacing full title sales. This trend is not merely a statistical anomaly; it represents a fundamental shift in how South Africans perceive and...
Introduction to Marketing Automation: Revolutionising the Way Businesses Connect with Customers
Businesses are constantly seeking ways to streamline their operations, enhance customer engagement, and drive revenue growth. One of the most transformative tools that has emerged in recent years is marketing automation. This powerful technology is revolutionising the...
Social Media for Estate Agents: The Ultimate Guide to Building Your Brand and Generating Leads
Social media for estate agents has become an indispensable tool for success in property. Whether you’re looking to build your personal brand, market properties, or generate leads, social media offers unparalleled opportunities to connect with buyers, sellers, and...